Out-thinking works

Previous lives

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Paternity Benefit

The first 6 months of a baby’s life is amazing. So many magical moments happen.  
So many unforgettable memories are made.  
Dad’s have traditionally not been there to enjoy these unforgettable tender times.  
But now they can, with 2 weeks Paternity Benefits.

Fully integrated campaign across OOH, Press, Digital, Film, DPods, Social, Radio, PR and more.

Welfare Cheats cheat us all

People who cheat the Welfare literally cheat us all. But for some reason, it's seen as a victimless crime. Socially acceptable and widely abused. Our campaign aimed to raise the debate and start a conversation about welfare fraud. 

Fully integrated campaign across OOH, Press, Digital, Social, Radio and PR.

Reports of welfare cheats doubled in the first week, social media went into meltdown and all main publications and news outlets spread the word. The campaign was a huge success and got people debating the rights and wrongs of cheating the welfare.

The Lisbon Treaty

The Referendum Commission ran a public information campaign to inform Irish people about the detail in the forthcoming referendum on the Lisbon Treaty. And to encourage them to vote. 

Two major national through-the-line campaigns were created for both stages of the referendum.

Helping dad help his pumpkin

Ding, the worlds leading mobile top-up provider asked us to create a social ad targeting Jamaican fathers living and working in America. These men moved to America to support their families back home. Sending mobile top-up to loved ones is a great way to help, it gives them access to the internet, credit for emergencies and keeps families connected. But nothing drives this home, like Dad and his little pumpkin having a lovely moment over skype :)

We used facebook targeting and emotion to create a real impact