Paternity Benefit

The first 6 months of a baby’s life is amazing. So many magical moments happen.  
So many unforgettable memories are made.  
Dad’s have traditionally not been there to enjoy these unforgettable tender times.  
But now they can, with 2 weeks Paternity Benefits.

Fully integrated campaign across OOH, Press, Digital, Film, DPods, Social, Radio, PR and more.